AWARD-winning coastal hotel and spa resort, Seaham Hall, today announces a brand-new partnership with renowned luxury car brand, Aston Martin Newcastle – Newcastle’s Aston Martin dealership.

The new partnership will see the two brands join forces in 2026 and beyond to showcase the very best of British craftsmanship and premium hospitality. The partnership will unite Seaham Hall’s dedication to providing a luxurious and elevated, five-star guest experience with Aston Martin’s famous heritage in exquisite design, performance and innovation and commitment to quality.

Through the collaboration, Seaham Hall will host a programme of curated, unforgettable experiences across the year for its hotel guests and Aston Martin customers, including exclusive events, luxury car showcases and test drives, as well as hotel stays and packages where guest can have exclusive use of an Aston Martin during their stay.

Ross Grieve, Managing Director at Seaham Hall commented: “We are delighted to be starting the new year launching our partnership with Aston Martin Newcastle, a brand that shares our values of luxury, innovation and true excellence.”

“This union will allow us to continue to create truly exceptional experiences for guests and Aston Martin customers at Seaham Hall, something that we strive to deliver with each and every visit. Together we look forward to celebrating the very best of luxury craftsmanship and design and working together to reinforce our commitment of offering world-class premium hospitality.”

Chris Hall, Head of Business at Aston Martin Newcastle said: “We are delighted to be partnering with Seaham Hall, an iconic North East venue and the perfect spot to showcase Aston Martin Newcastle.

“As well as our cars being on display throughout the year, we have some very exciting events and guest experiences lined up. Everything about Seaham is the perfect fit for us as a brand partner, from the hotel grounds and coastal setting to the spa and hotel, as well as the exceptional dining - we can’t wait to showcase to our customers.”

The partnership will strengthen both brands’ presence and visibility in the luxury market in the North East.

To find out more about Aston Martin Newcastle visit: https://www.stoneacre.co.uk/aston-martin